Job Description

Job Description

Marketing role within SEATW, passionate about Laboratory Product:

• Set and enable a strategic, multi-channel coordinated marketing for our key verticals in Southeast Asia & Taiwan, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical program - that align with and deliver core business goals

• Ownership of growth focused mar campaigns, with a key focus to ensure desired industry impact & positioning and increase new customers for designated 'Verticals'

• Turn industry research and insights into powerful storytelling and marketing content that spans narratives, campaigns, case studies and sales toolkits

• Partner with Product Management Team in strategic product positioning in key Verticalsto drive sustainable growth

• Create and implement marketing contents (for both digital and non-digital) including collaterals and creatives for key Verticals, appropriately positioning products within the workflows, while conveying strong value propositions and clear product differentiation

• Partner with cross-functional teams as an individual contributor to formulate tactical marketing plans that drive growth in key channels (distributors) and evaluate the effectiveness of channel programs

• Translate the global marketing strategies and plans into local context, in collaboration with Global Market Development Managers & APJ Marketing Team

• Develop sales activation trainings and customer education materials in collaboration with product management, regional marketing, and commercial teams

• Responsible for marketing budget planning and optimize the promotional mix on campaigns to achieve a high return on investment

• Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.

• Maintain relevant knowledge of competitive activities and develop effective countermeasures

• Collaborate with Digital & Marketing Operation to ensure timely execution and reporting of initiatives for the overall Vertical Marketing programs

• Use existing capabilities and resources to ensure that Ecommerce goals and requirements are being assembled, prioritized and delivered

• Conduct Voice-of-Customer and Voice-of-Sales to assess the impact of product positioning, brand equity, customer satisfaction and marketing effectiveness

Background:

• Formal education in sales, marketing or business management. Relevant industry experience will be highly advantageous

• Understand Workflows within the Life Science field to be able to drive targeted marketing for Laboratory Plastics Essential (LPE)

• High level of familiarity and competence in computer use; specifically, the Microsoft Office suite of applications - Excel, Word, Power point and Outlook

• Proficiency with CRM, marketing tools and related systems

• Successful track record of achieving results through collaboration with others

• Proficient in understanding, analyzing and summarizing comprehensive and complex technical, market and research information/data

• Excellent analytical, communications—both oral and written, and project management skills

Attributes:

• Highly motivated and resourceful individual who is driven by results

• Ability to work in a fast-paced environment with constantly evolving dynamics

• Effective team player who needs to be comfortable working in a highly matrix organization

• An ability to think strategically and drive marketing programs from concept to execution

• Independent and organized to work efficiently in a lean environment

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.